That is, players need to solve match-3 puzzles in order to earn the resources required to renovate and decorate a home. With house decoration layers at its center, Homescapes is a match-3 puzzle game with a story progression. Putting in a Nutshell: Homescapes Screenshots of Homescapes And then, we dig deep into the advertising strategy of Homescapes while trying to figure out the reason behind its strategy. Let’s first look at what Homescapes is about, who is playing it, and how successful it is. Playrix must be taking some kind of advantage from this strategy. In the mobile games industry, Homescapes by Playrix is just one of them implementing such unconventional strategy, but a case point because of their being giants in this industry. Then, the question comes to mind: Why are mobile game companies still practicing this strategy? Naturally, many players are disappointed or frustrated after downloading and playing the game they have not anticipated due to its ads. And the last and arguably most challenging part comes in: retaining users. Then, it’s all about how appealing your ad is to users so as to download your game. Among the numerous possibilities, the ultimate goal of your mobile ad strategy is for you to be noticed. This strategy is your plan to reach out to users in hopes that they download and install your game, leading to an increase in your revenue. The most effective way to advertise your game is with a thorough mobile ad strategy.
So let’s run Homescapes Ad Analysis to understand what they owe their success to, shall we? Then, you’ll notice that the game is mostly off the track with the one displayed via the ads you’ve run into, which is a method utilized by Playrix especially to advertise Homescapes.
On any social media platform, you have most probably come across such intriguing ads for a mobile game that you want to download eventually. In the world of mobile games, there have been various questionable practices for quite some time, all in the name of profit and immediate mobile user acquisition.
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